Global luxury house Fendi has officially named Bang Chan, the Australian singer, rapper, songwriter, record producer, and leader of the up-and-coming K-pop group Stray Kids, as its latest brand ambassador. The announcement came as Bang Chan attended Fendi’s Fall/Winter 2025 Men’s Collection show during Milan Fashion Week, where he caught everyone’s attention in a sharp, tailored Fendi outfit that radiated the brand’s signature elegance and edgy vibe.
With Stray Kids topping global charts, their reach has increased immensely. The K-pop industry’s influence on fashion overall has been phenomenal in the last decade. Following this pattern, I believe this collaboration comes as no surprise, seeing Bang Chan’s personal style aligns perfectly with the brand and who better to bring to the Fendi family than someone as successful as Bang Chan.
Appointing ambassadors with a certain personality and charisma stands true to the history of luxury brands being picky about the K-pop idols they assign as ambassadors, keeping in mind their personal style, be it music or fashion and even personality, align with the brand’s overall persona.
This partnership is one in the long line of musicians who showcase their art through not just their songs but also fashion creating a seamless fusion of the two.
